In 1961, Sandro Zara decided to start his own fashion company in Venice. By targeting both workers and gentlemen, Barena has innovated the dress code of the time, by introducing refined apparel also for casual occasions. The brand’s identity is found in the tradition and culture of the Venetian region, which include an incredible know-how about sewing and tailoring. For its products, Barena has kept its classical cuts and it has mixed them with more original and prestigious materials and shapes.