At only 24 years old, Hubert James Taffin de Givenchy founds the Maison Givenchy. The simplicity and structural features of his collections have shocked the general audience of the time, making him the “enfant terrible de la Haute Couture”. The cosmopolitan elegance and the romantic identity of the French brand are still crucial within the brand DNA, acquiring darker traits. The connection with the streetwear culture and the focus on innovation have also contributed to the balance between tradition and contemporaneity, that are characteristic of Givenchy.