Founded by Guccio Gucci in 1921 in Florence, Gucci has become an internationally renowned brand and an icon of the Dolce Vita. Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to
fashion. Under the new vision of creative director Alessandro Michele, the House has redefined
luxury for the 21st century, further reinforcing its position as one of the world’s most desirable
fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail
Founded by Guccio Gucci in 1921 in Florence, Gucci has become an internationally renowned brand and an icon of the Dolce Vita. Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to
fashion. Under the new vision of creative director Alessandro Michele, the House has redefined
luxury for the 21st century, further reinforcing its position as one of the world’s most desirable
fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail
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