Moncler Genius is a revolutionary project launched in 2018 that transformed Moncler's traditional business model. Instead of following the classic seasons, Moncler reinvented itself as a "creative hub" with the motto "One House, Different Voices". The project consists of an ongoing series of collaborations with various cutting-edge designers and creators (such as Pierpaolo Piccioli, Simone Rocha, Craig Green, and more recently artists and musicians such as A$AP Rocky or Edward Enninful). Each "Genius" is called upon to reinterpret Moncler's identity and the iconic puffer jacket through their own distinctive vision, bringing a constant flow of creativity, innovation, and bold collections to the brand. The goal is to redefine outerwear and maintain a continuous and direct dialogue with the end consumer.