Virgil Abloh transitioned from his Djying career to the fashion sector with Off-White in 2013. Thanks to the brand, the world of luxury has encountered the streetwear culture from the very beginning. Off-White has been designed for millennials, with an industrial and bold style that is sometimes sarcastic and it is recognizable for the quotation marks. Innovative and original fabrics are combined to create unconventionally chromatic and experimental collections.