AMERICAN ICONOGRAPHY AND STREET CULTURE: RHUDE'S VISION

#FASHION 

It’s 2012 and Kendrick Lamar is collecting four grammy awards for his Good Kids, M.A.A.D. city.

He wears a t-shirt with paisley print signed Rhude, a brand not yet in production.

Later, Snoop Dogg will ask for 100 of those t-shirts to add to his collection.

So, the history of RHUDE was born in street culture.

Founded by Rhuigi Villasenor, it is a brand that aims to give voice to those who make themselves, going from a childhood between school and family, then get lost in the streets of Los Angeles and imagine themselves in luxury cars in sweatshirts with maxi logos and baggy jeans.

The reference to street culture is already present in the name and the assonance with the rigidity of the word "rude" is not a coincidence.

The brand’s Mission is, in fact, a return to the roots of the personal history of the founder who embarks on his creative journey with the need to represent those who, like him, feel the need to evolve and learn from their own life experiences.

The city of angels has facilitated the fame of the brand that, in a very short time, has passed from street to catwalks ensuring fame and desirability.

During the presentation of the FW 2023, the protagonist is the collaboration with Lamborghini that refers to the sense of speed with which the brand and its designer have evolved.

The collection for next season, presents items with maxi logos: hats, sweatshirts and t-shirts printed with a colorful and vintage finish recalling the noisy background and full of life in Los Angeles.

Discover now tha Rhude Collection available on our e-commerce