The scenario of Berlin clubs, with their techno punk sub-culture, created the conditions for the birth of what began as merch for fans and then became a brand: 44 Label Group, after the meeting between DJ Max Kobosil and Claudio Antonioli, patron of fashion. 44 LABEL GROUP selects garments that symbolize democratic clothing used as self-expression by community and clubbing subcultures such as oversized t-shirts, jersey Bermuda shorts and sweatshirts. These predominantly monochromatic pieces are full of contrasting prints and logos. This container of luxury streetwear is also sensitive to the theme of sustainability, preferring high quality to climate impact.
The scenario of Berlin clubs, with their techno punk sub-culture, created the conditions for the birth of what began as merch for fans and then became a brand: 44 Label Group, after the meeting between DJ Max Kobosil and Claudio Antonioli, patron of fashion. 44 LABEL GROUP selects garments that symbolize democratic clothing used as self-expression by community and clubbing subcultures such as oversized t-shirts, jersey Bermuda shorts and sweatshirts. These predominantly monochromatic pieces are full of contrasting prints and logos. This container of luxury streetwear is also sensitive to the theme of sustainability, preferring high quality to climate impact.
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