The journey of Ganni starts with the willingness to design a flawless cashmere knit collection. The founders Ditte Reffstrup and Nicolaj Reffstrup have enclosed in the Copenhagen brand an unconventional Scandinavian culture. A “third alternative”, as they define it, to an effortless stylish girl who likes to casually play with colors and volumes. A fearless and experimental appeal makes the success of Ganni.