Stüssy - The SS 2023 collection in Suit boutiques

#FASHION 

It’s the early 90s and, against the backdrop of California, Shawn Stüssy is about to become the father of streetwear.

Stüssy, still a surfer, customized the surfboards of his colleagues by signing them with his name in graffiti style. In no time his signature became popular and every surfer had that tag on their board.

It was during a fair that Shawn Stüssy thought to screen-print t-shirts with what will soon become one of the most significant logos of streetwear culture.

From that moment on, the definition of the brand: t-shirts, shirts, sweatshirts, cargo pants and baseball caps that define the so-called urban style.

This is, for the Stüssy optic, a way of life based on the contamination of various cultures that would be united by the need to distinguish themselves by a casual style, streetwear and sometimes even a little eccentric.

The Spring Summer 2023 collection by Stüssy is now available in our boutiques. Discover the selection of sweatshirts, t-shirts and accessories.